Boldly leading the beauty conversation in 2017 was the launch of Fenty Beauty, Rihanna’s all-shades-included brand.

According to a Tribe Dynamics Cosmetics report, the brand generated $72 million in its first month – it also silenced industry naysayers who for years have insinuated that “black doesn’t sell” – such bull-shite.


This brand has definitely set the tone for all other beauty brands: “Fenty brought the need for inclusivity into the spotlight in a way no other brand has.” Can’t wait to see what FB has in store for 2018!


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