A few years ago I started my online boutique, catering to the needs of petite women. Along the way I’ve learned that ‘regular’ size women love the style of clothes that I was selling but they feared that the would not be able to fit in them. Some purchased the tops and jumpers which fitted them very well.
The funny thing about his whole online boutique targeting petite ladies, is that not many petite ladies trust that the clothes will fit them? So what do I do? How do I convince petite women that my clothes will look absolutely fabulous on them? I’ve thought long and hard about this challenge and I’ve decided to wear more of the clothing I sell. I am a pint size 155cm tall, and I suppose in order to convince my target audience to trust my business, I’ll have to be the clothes horse.